The Cleveland Orchestra's official website

Adobe Blog Feature: The Cleveland Orchestra & Adobe XD

Earlier this year, Adobe invited me to share the thought process and outcomes behind designing The Cleveland Orchestra’s latest digital experiences with Adobe XD. These projects include the Orchestra’s new website, a new paperless ticketing mobile app, and distribution channels for its most recent ventures into streaming content. You can read the full story here: “The Cleveland Orchestra enters its ‘Second Century’ with UX design at the center”

When I joined The Cleveland Orchestra in 2018, now their Director of Digital Experience, it was immediately following their centennial celebration. This was an ideal moment to imagine what the stepping stones to the next one-hundred years could look like. As such, we identified several key areas for revamping the Orchestra’s digital user-experiences, ranging from rebuilds of existing products, to full-on renovations or entirely new entries into the guest’s journey with us – from whatever device they’re visiting us from. What helped activate each of these projects was rapid prototyping, and Adobe XD has been our primary tool of choice ever since.

Not only has Adobe XD allowed us to mock & wire up our bigger ideas in short amounts of time, it’s also enabled us to better collaborate, iterate, and present fully-formed demonstrations to developers and stakeholders – both remotely and in-person. Adobe’s interest and support has been wonderful to have along the way, and I’m incredibly grateful for their invitation to share our story with their communities. The potential for Adobe XD in the non-profit performing arts space is enormous, and I couldn’t recommend it more to my peers looking for new ways to build cutting-edge user-friendly experiences for their audiences.

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